Mario Hernández

[ENG] For the brand Mario Hernández, we were commissioned to redesign the unicorn icon and logotype. The logo was intended for the first time to have an acute diacritic, and the "R" to have a unique nature, conceptually inspired by "the walker". On the other hand, the icon was inspired by the Colombian "Paso Fino" horse as it is part of the country's genetic heritage that the client wanted to highlight.

Finally, a new element was included for the brand, a monogram that comes from the union of the "M" and "H" of its founder.

[ESP] Para la marca Mario Hernández se rediseñaron el logotipo y el ícono del unicornio. El logotipo se pensó para que por primera vez tuviera una tilde y la "R" tuviera un carácter único conceptualmente inspirado en "el caminante". Por otro lado, el ícono se inspiró en el caballo de paso fino colombiano ya que hace parte del patrimonio genético del país que el cliente quería resaltar.

Finalmente se incluyó un elemento nuevo para la marca un monograma que nace de la unión de la "M" y la "H" de su fundador.