Antonelly
[ENG] The brief directly asked us to improve the logotype without losing the human and calligraphic essence. The lettering setting gave it a fresh and current change, including more energy and movement to the brand.
[ESP] El brief directamente nos pedía mejorar el logotipo sin perder la esencia humana y caligráfica de la marca. El ajuste del lettering le dió un cambio fresco y actual, con más energía y movimiento.
Creative Direction
Creative Director: Daniel Yepes at MUMU
Creative Director: Daniel Yepes at MUMU
Client
MUMU
MUMU
Category
Logotype
Logotype
External Credits
Photo 1 by Olenka Kotyk on Unsplash
Photo 2 by Jonathan Borba on Unsplash
Tags: Lettering, Logotype
Photo 1 by Olenka Kotyk on Unsplash
Photo 2 by Jonathan Borba on Unsplash
Tags: Lettering, Logotype