Active BT
[ENG] Active BT represents movement through the use of triangular letters that create unique and quirky diagonals.
The typographic skeleton responds to the rational thinking of the New Typography movement, from 1929. The narrow proportions of the type were designed so that the brand could express itself through giant messages.
The typographic skeleton responds to the rational thinking of the New Typography movement, from 1929. The narrow proportions of the type were designed so that the brand could express itself through giant messages.
[ESP] Active BT representa movimiento a través de algunas letras triangulares que crean diagonales poco comunes.
El esqueleto tipográfico responde al pensamiento racional de la nueva tipografía, cuyas proporciones angostas fueron pensadas para que la marca pueda expresarse por medio de mensajes gigantes.
El esqueleto tipográfico responde al pensamiento racional de la nueva tipografía, cuyas proporciones angostas fueron pensadas para que la marca pueda expresarse por medio de mensajes gigantes.
Creative Direction
Bastarda
Bastarda
Client
Feel
Feel
Category
Custom Font
Custom Font
External Credits
Photo 1 by Ryoji Iwata on Unsplash *Fashion images were used as brand mood, these images are not part of the feel® brand. Tags: Type, Custom Typeface
Photo 1 by Ryoji Iwata on Unsplash *Fashion images were used as brand mood, these images are not part of the feel® brand. Tags: Type, Custom Typeface